LAMMA 2025 set to be ‘best event yet’

• Two-day machinery farm extravaganza

• Product launches from manufacturers

• Practical demonstration and seminars

More than 600 exhibitors will showcase the latest agricultural innovations at next month’s flagship LAMMA event.

Due to take place on 15-16 January at NEC Birmingham, organisers say LAMMA 2025 promises to be a record-breaking showcase of agricultural machinery, technology and expertise for the farming community.

With an expanded exhibition space, exclusive product launches, and a packed schedule of activities – the two-day show will include exclusive machinery launches, UK debuts, and live demonstrations.

Innovation in Action

From tractors and combines to arable and grassland machinery, LAMMA 2025 will feature the best in agricultural technology. Visitors will enjoy giving them hands-on insight into cutting-edge equipment from renowned brands like JCB, Fendt, Massey Ferguson, and New Holland.

A key highlight for 2025 is the return of Kuhn farm machinery, attending for the first time since 2020. Kuhn UK managing director Sian Pritchard said the show’s increasing popularity was a major factor in returning to the event.

Organisers say LAMMA 2025 is more than an exhibition – describing it as a hub for knowledge-sharing and professional growth. Seminar topics will include sustainability, artificial intelligence, automation, and market trends.

Event director Sarah Whittaker-Smith said: “LAMMA is the UK’s premier platform for agricultural machinery and innovation. With more exhibitors and product debuts than ever, this year’s show is an unmissable opportunity for learning, networking, and discovery.”

Farming Simulator

In an exciting crossover of farming technology and gaming, the internationally acclaimed Farming Simulator series will make its return to LAMMA.

With over 30 million units sold worldwide, Farming Simulator 22 highlights iconic agricultural brands like Case IH, Fendt, Massey Ferguson, and more. Visitors can explore the game’s latest features and dive into the evolution of virtual farming.

The much-loved Demo Arena is also back, offering visitors the chance to see state-of-the-art machinery in action. Top manufacturers JCB and Valtra will demonstrate their newest developments, showcasing their equipment.

Win a utility vehicle

LAMMA 2025 is upping the ante with a thrilling competition: attendees will have the chance to win a Polaris Ranger Diesel, valued at over £24,000. Designed to handle the toughest conditions, this vehicle combines rugged durability with versatility.

The prize draw is open to people aged 18 and over who provide their details after completing the online survey/ registration form and attend LAMMA 2025. Registration is Free and now open on the LAMMA website.

www.lammashow.com