Exporters promote UK beef and lamb

One of the world’s largest food and drink trade shows has provided the platform to showcase high-quality British beef and lamb.

Thirteen red meat and seven dairy exporters from the joined the Agriculture and Horticulture Development Board (AHDB) in Dubai last month to promote world-class produce to buyers from around the globe.

Held at Dubai’s World Trade Centre, the Gulfood show attracts more than 5,500 global exhibitors and thousands of buyers from the food and beverage industry.

Butchery showcase

Visitors to AHDB’s red meat stand had the chance to sample lamb from the UK and watch a butchery demonstration by AHDB’s Master Butcher Martin Eccles. AHDB’s dairy stand featured cheese and butters, as well as infant formula and milk powders

A special breakfast meeting event took place prior to the show opening with 11 British dairy companies taking part – the seven businesses accompanying AHDB and four others – and meeting more than 20 buyers.

AHDB senior halal manager Awal Fuseini said: “Gulfood is a major event in our export calendar and we were delighted to be able to shine the spotlight on our world-class produce for buyers from around the world to see.

“The Middle East is an important market for the lamb sector and the show provides the ideal platform to build on our excellent reputation for high-quality produce.”