Serving the Farming Industry across the Midlands for 35 Years
Top machinery show LAMMA returns to its traditional January date next month – for the first time in three years.

• Two-day show expects 700 exhibitors

• New product and technology launches

• Refreshed features set to woo visitors

Top machinery show LAMMA returns to its traditional January date next month – for the first time in three years.

LAMMA 2023 will be held on 10-11 January at the Birmingham NEC. It will include exhibits from all the main farming sectors from companies who provide cutting-edge machinery, technology and equipment for the industry.

More than 700 manufacturers, dealers and distributors  are expected to showcase the latest tractors, combines, arable and grassland machinery – as well as a wide range of new technology, services and tools for every sector.

Fendt returns to LAMMA with a host of new machinery. It will include the UK launch of the new Fendt 700 Vario Gen 7, featuring a new 7.5 litre AGCO Power engine with outputs of 203hp for the 720 model and 300hp+ for the top 728 model.

“LAMMA is the the perfect place to launch the new 700 Vario Gen 7,” says Fendt’s Richard Miller. “The NEC is a fitting location for the show. It helps raise the profile of the agricultural industry in the UK and enables Fendt to show the best we have to offer.”


Syngenta will unveil a raft of innovations and new technologies to aid more accurate and efficient application and product use. The company’s revolutionary new EvoPac product packaging will have its first UK showing.

The pack is purpose designed to optimise results with the pioneering EasyConnect system – which Syngenta says is set to become the industry standard closed transfer method for sprayer operators.

Meanwhile, Knight Farm Machinery’s new Vario Select control system enables users to achieve totally even spray application when working on uneven shaped field margins and around fixed in-field obstructions.

The system works by using combinations of four different capacity spray nozzles at each spray point to offer up to 16 different application rates, typically from zero to 800 litres/minute.

Latest robotics

Other refreshed LAMMA features will include the Future Farming Trail and the latest cutting-edge robotics and autonomous machinery for the farming industry – made by manufacturers big and small.

“We’re looking forward to welcoming the farming community back to LAMMA once again,” says Nichola Bell, Head of Events for Agriconnect which organises the event.

“With sustainability, production efficiency and food security at the top of the industry’s priority list, LAMMA is the perfect place for farmers and business owners to find the right tools and strategies help them achieve their goals.”

Visitors can expect to see a return of familiar features like the Farm Safety Zone, the ability to earn CPD points and a wide range of seminars on contemporary topics in agriculture.

For details, visit