Sales of oilseed rape seed have increased by 25% following a bumper season for the crop.
The rise marks renewed confidence in oilseed rape – on the back of low cabbage stem flea beetle numbers, decent yields for many growers and better prices – particularly in comparison with other crops.
Farmer-owned cooperative United Oilseeds says the resurgence reflects not only improved growing conditions but also the wider momentum created by the OSR Reboot initiative, which has helped restore faith in rape across the industry.
The initiative’s stem larvae survey and yellow trap monitoring have provided valuable data confirming lower flea beetle pressures, further supporting grower optimism and planting intentions, it says.
Market trends
Commenting on seed market trends, Managing Director James Warner said: “I’m extremely pleased to see the growth in seed sales this year. It feels like everything has aligned to deliver this strong uptick.
“We’ve worked hard and invested heavily in the OSR Reboot, which I hope has, in some part, contributed to this renewed confidence and the positive momentum we’re now seeing across the industry.”
With the increase in seed sales the cooperatives market share remains solid at well over quarter of the certified seed market. Strong varieties and a dedicated, committed team have both helped to maintain this excellent market position.
Delving deeper into segments of the seed market, the shift from conventional to hybrid varieties continues, as growers increasingly recognise the value hybrids offer and the progress breeders have made in developing trait-loaded, resilient genetics.
Seed varieties
Conventional seed now represents just 10% of the total market, with PI Pinnacle the clear leader, commanding 56% of that segment.
Within the hybrid market, Adapt has taken the industry by storm to become the number one variety. With a full UK recommendation and an excellent agronomic profile, it is well-positioned to retain its top spot in the years ahead.
While Aurelia held the leading position for many seasons, the growing strength and diversity of new hybrids have finally edged it from the top.
Overall, demand across most market segments is on the rise, with the notable exception of specialist HEAR varieties, which have been constrained by a reduction in export demand for industrial and technical uses of rape oil.