Machinery distributor appoints commercial director

Robbie Polson will be on hand to meet visitors at LAMMA following his recent promotion to commercial director at Opico.

Mr Polson joined Opico as business development manager in 2022 – and has also spent time working at sister company Stocks Ag while being involved in a number of projects across both businesses.

Instrumental in bringing distribution of the Alpego and Ovlac brands to Opico, Mr Polson’s new role encompasses the management of the UK sales team alongside strategic involvement as part of the senior management team.

Career path

His career began as a sales demonstrator for a British agricultural machinery manufacturer before switching to sales and establishing a UK dealer network for an Irish trailer manufacturer.

After a short time in the food sector outside agriculture, Mr Polson returned to the industry. He says his passion for machinery stretches back to his teenage years working alongside family and friends on farms across the UK and abroad.

“I have always been interested in agricultural machinery. Throughout my teens, spending my holidays and free time learning about agriculture, working on all types of farms, and using different types of machinery.

“This made working in agriculture the obvious choice – I knew it was where I wanted to focus my career. My various roles have allowed me to gain worldwide experience through travelling further afield buying and selling farm machinery.”

Mr Polson has built a deep understanding of the UK market and his hands-on experience has been invaluable throughout his career, allowing him to bring both a commercial view and practical expertise to every role.

Opico managing director James Woolway said: “Robbie’s experience and enthusiasm for the industry combined with his commercial acumen was a key factor when promoting him to the commercial director role.

“His fresh approach has already helped Opicol evolve to the changing UK market and he has been instrumental in the integration of the new brands into our business.

“I am confident he will lead the way in developing dealer and customer relationships.”

Opico will be exhibiting at LAMMA 2025 on stand 440 in Hall 6.