Yara adapts approach to crop nutrition

Chris Harrold (right) has been promoted to head of crop nutrition at Yara as part of a wider agronomy review within the company’s UK operation.

Yara said it was adapting its agronomy advice to improve crop productivity – and do so sustainably – as more growers moved towards a more regenerative approach to food production.

Mr Harrold said: “The review of how our agronomy team supports our customers will ensure we continue to adapt and provide relevant advice that meets their needs.”

Yara would achieve more with a collaborative approach, added Mr Harrold. “Farmers are adapting their cropping to deal with changes in the economics of growing certain crops and are considering growing alternatives,” he said.

“They are also looking at how they can best make their crops more resilient to extreme weather. Agriculture is changing, and the support and advice we offer must change with it.”

Recently formed partnerships between Yara and companies such as Simpsons Malt and PepsiCo Europe were good examples of how collaboration could drive meaningful and lasting change, said Mr Harrold.

“Collaboration with ambitious partners like Simpsons Malt and PepsiCo Europe is really important. The agronomy team are already involved in that, and I suspect that this approach to how we do business will only grow.”