Serving the Farming Industry across the Midlands for 35 Years
Global smash hit computer game Farming Simulator has chosen LAMMA 2024 as the first UK venue for its e-sports league. The Farming Simulator League... Farming Simulator League to make UK debut at LAMMA

Global smash hit computer game Farming Simulator has chosen LAMMA 2024 as the first UK venue for its e-sports league.

The Farming Simulator League event will take place across both days of the show, with teams of three players each competing live from the League Theatre in the NEC, aiming to survive multiple knock-out rounds to reach the final.

During the competition, online players earn points by manoeuvring tractors and other equipment over hilly terrain to deliver bales into their team’s barn, as well as by harvesting grain from a field using combines, tractors and trailers.

Various other game elements and challenges impact strategies over the 10 minutes of game play, and the team with most points at the end wins.

With more than 30 million units sold worldwide, Farming Simulator is a genre-leading phenomenon. Farming Simulator 22 features more than 150 agricultural brands like Case IH, Fendt, Massey Ferguson, New Holland, and Valtra.

The series celebrates its 15th anniversary in 2023. From its launch as a niche product for farming enthusiasts, it has developed to include multiplayer mode, mobile and console versions, e-sports, and most recently crossplay-multiplayer ability.

LAMMA event director Sarah Whittaker-Smith said: “The world of e-sports may be new to some in our industry, but we know that a lot of farmers are also gamers.

“With more than 150 farming brands and big machinery names involved, LAMMA is the perfect place for Farming Simulator League’s first UK event. This competition brings something totally unique to LAMMA 2024, and we can’t wait to put it in front of a new audience.”

LAMMA visitors can watch the competition live in the theatre and try the game for themselves on the Farming Simulator stand 11.290.