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Early bird tickets for Cereals 2023 are now on sale, with half the proceeds going to the Multiple System Atrophy Trust, a charity close... Cereals tickets raise money for charity

Early bird tickets for Cereals 2023 are now on sale, with half the proceeds going to the Multiple System Atrophy Trust, a charity close to the host farmer’s heart.

The two-day event is being held on 13-14 June at the Thoresby Estate, Nottinghamshire. The 4,860ha estate has been in the Pierrepont family since the 1590s – and current incumbent Gregor Pierrepont had no hesitation in choosing the charity.

The trust provides specialist nurses and research to support people living with multiple system atrophy, a neurological disorder caused by degeneration of nerve cells in the brain. This can result in problems with movement, balance and blood pressure control.

“It’s very close to our hearts as it was set up by my aunt Sarah, who was afflicted by this very rare disease,” says Mr Pierrepont. A special Cereals fundraiser will be held in Sarah’s memory on 13 June, he adds.

Organisers say the event will showcase the latest in arable agronomy, machinery, technology and business advice. Exhibitor numbers are already 30% up on last year, with four new features, says event manager Alli McEntyre..

Precision agriculture

An energy and biomass hub will examine ways to navigate rising energy costs. An ag-analyst academy will focus on precision agriculture; and farmers will explain how social media has changed their business.

The Isuzu off-road driving experience returns by popular demand. Visitors will also have the chance to ride alongside a selection of Bednar’s towed implements.

Crop plots remain at the heart of the event. This year will see five new crop plots and the return of the wheat and winter barley feature. Curated by Ceres Rural, it will showcase a selection of Recommended List varieties.

Worm-eye view

Visitors will get a worm-eye view in the NIAB Soil Hole. The NAAC Drainage Hub will feature seminars with the chance to meet drainage experts.

Seminars will cover agricultural policy, net zero, regenerative agriculture, technology and innovation.

“Cereals brings together people from across the industry to share specialist knowledge, innovation, and a determination to tackle key challenges.”

Early bird tickets are £10 each until 13 April and £15 afterwards. Tickets on the gate will be £20. For full details, please visit www.cerealsevent.co.uk