Beef stole the crown at the Queen’s Platinum Jubilee, with 50% more burgers sold during the celebrations than in an average week.
An extra 853,000kg of burgers were bought across the UK in the seven days ending on Sunday, 5 June – making it the fastest growing cut of the red meat category.
Sausage rolls were also a firm favourite, with volumes up 30%, followed by a 28% rise in pork pie purchases and a 9% increase in sausages sold.
The dairy sector was also delivered a boost, with an additional 724,000 litres of fresh cream sold – one third more than an average week. Cheese also saw a lift, with an extra 228,000 kg bought – up 2%.
According to the latest data from Kantar, weekly grocery sales were up 5% on an average week – with spend increasing by £109 million. Figures show that 50% of grocery categories sold more than their 2022 average.
AHDB Senior Retail Insight Manager Kim Heath said: “The Queen’s Platinum Jubilee brought a fantastic boost for the red meat and dairy sectors with burgers being a clear favourite for the royal celebrations.
“This latest data shows the importance of key events for food consumption habits. Brits love a party, so even adhoc events such as the Queen’s Platinum Jubilee, provides an excellent opportunity to boost sales of both red meat and dairy.”