Morris Lubricants has teamed up again with brand ambassador Guy Martin for a new video series showcasing its manufacturing and distribution operations.
The Shrewsbury-based firm says the series will give viewers a detailed look at how its oils and lubricants are produced, filled and shipped. It follows a successful 2022 campaign that explored how oil is made.
Factory upgrade
The latest films feature Guy Martin alongside Morris technology manager Adrian Hill, who guides him through recent upgrades at the company’s production facilities. These include a £6m investment to improve efficiency and increase capacity.
Footage highlights new infrastructure, including a stainless-steel tank farm to support a wider range of formulations. An upgraded system reduces waste between production runs, while a new bulk blending tank speeds up the manufacturing process.
The series also follows product distribution. Martin and Hill visit the company’s Worldwide Distribution Centre to see how products are supplied across the UK and exported to more than 100 countries.
Mr Hill says the videos will help inform both trade and end users about the company’s manufacturing process. The content will help customers make more informed choices when selecting products, he adds.