Revamped flagship event to attract more visitors

• Knowledge and expertise on hand

• Regenerative farming is extra feature

• More focus on next generation farmers

A host of new features will greet visitors to this year’s two-day Cereals event, which takes place on 11-12 June in Lincolnshire.

Thousands of farmers and exhibitors are due to attend the flagship arable show, with the 52-ha site showcasing the latest agronomy, crop varieties and technology at Heath Farm, near Leadenham.

New to 2025, and leading the regenerative agriculture conversation, the BASE-UK Regen Conference area – themed ‘Robust farming in a changing climate’ will focus on ways growers can make their businesses more resilient and sustainable.

“Every year we learn more about what Cereals visitors want,” says event director Ali McEntyre. “This year’s line-up reflects all that feedback – we are absolutely committed to making the event even better every year.”

Expert advice

A series of seminars and open-floor Q&A sessions will be shaped by the experiences of some of the UK’s leading regenerative farming and advisory experts – exploring how regen ag can fit and affect farm businesses of today and tomorrow.

The long-standing and popular Syngenta Sprays and Sprayers Arena will benefit from a new format for 2025 – providing more opportunity to demonstrators and visitors alike to dig into the detail of cutting-edge spraying machinery and technologies.

Building on resilience and the future of the arable sector, a new Young Farmers Spotlight will welcome the next generation with a series of talks focused on key innovations that will shape the future and influence careers and progression.

Fresh talent will also be found in the agronomy zone where budding agronomists will be put through their paces in the new Ceres Rural Crop Challenge. Teams of six students will go head-to-head in growing and managing a winter wheat crop.

Latest varieties

Always a popular area, the Cereals’ agronomy zone  will bring together over 600 individual crop plots from 25 leading exhibitors. It will include a range of crops, agronomy simulations, agri-environment options and crop-focused innovation.

A host of winter wheats and two- and six-row hybrid barleys will be on display as part of the Ceres Rural winter wheat and barley feature – displaying the latest varieties from the AHDB Recommended List.

This opportunity extends to all the zone exhibitors’ individual crop plots, where leading recommended list varieties and exciting candidates can be seen side-by-side, with experts on-hand to guide and advise.

The 20m-long NIAB Soil Hole will also return, giving a unique insight into cultivation effects and crop growth below ground. So too will the NAAC Drainage area, combining technical expertise with a practical approach to land management.

Machinery demos

Showcasing the latest machinery and technologies, a series of cultivation and drilling demonstrations will highlight precision equipment and innovation in land preparation and crop establishment.

Working demonstrations by the likes of Agriweld, Merlo, and TWB Engineering. Robotic and automation demonstrations will include machines from AgXeed and Autonomous Agri Solutions, with drone technology also in action.

The KWS Seed to Shelf Stage agenda will provide two days of dynamic panels and Q&A sessions – including farm management advice and debate around the key topics that are shaping the future of farming.

About Cereals

When: 11-12 JUNE 2025

Where: Heath Farm, Leadenham, Lincolnshire LN5 0QE

Cost: £15 (pre-booked); £20 (on the gate)

Details: www.cerealsevent.co.uk

Visitors should follow directional signs – not sat-navs – when near the site. Signs will route you into the site more quickly and without additional delay.