Expansion plan for potato monitoring device

A monitoring device which measures potato size, shape and variability as the crop is lifted is set to gain more customers thanks to a new appointment.

The company behind HarvestEye has appointed sales and marketing expert Harry Tinson as its new general manager ­– bringing global experience in B2B sales to the team from the engineering and transport sectors.

Mr Tinson has several years of experience in aftermarket sales and marketing, having overseen JCB’s international network of 750 aftermarket dealers. He later moved within the Bamford group to lead on the strategic development of global aftermarket sales and operations.

At HarvestEye, Mr Tinson will be responsible for ensuring that the business continues to innovate its harvest insights technology, enhance grower experience and expand the company’s presence in both domestic and international markets to drive revenue.

Fitting to harvesting or grading equipment, HarvestEye provides growers with whole-field visibility on the size, shape and variability of their crops. This helps growers target agronomic performance – ultimately leading to a more marketable yield.

Mr Tinson said: “HarvestEye is dedicated to advancing the agri-tech sector and, following a tremendous six years since the company launched, I can see it has phenomenal potential to accelerate its growth even further.

“With HarvestEye having started to establish significant presence in a selection of global markets, particularly in Western Europe and through its partnership with Elders in Australia, I’m looking to spot opportunities where we can make the biggest impact to support more customers on mass.”

HarvestEye managing director Vidyanath ‘Vee’ Gururajan said: “Having an understanding of the territories where we are looking to grow – such as North America and Europe – will play a vital role in our day-to-day operations to make sure we can achieve our ambitious growth plans.

“We want to reach more growers and packers, as they face increasing challenges to maximise profit from their produce, and Harry will be key to establishing this network.”