Rising demand is tightening supply in Britain’s free-range egg market – creating opportunities for farmers to diversify.
Driven by strong retail and foodservice demand for trusted, high-welfare production, the free-range egg market is forecast to grow by more than 10% by 2030, says Matthew Falk, of egg producers Stonegate.
Free-range eggs have already increased their share of UK retail sales from 70% to 83.4% in the past five years and the category shows no sign of slowing, says Mr Falk. The free-range market value has risen by more than 50% since 2022, he adds.
Farmers wanted
To meet projected growth, Stonegate estimates the UK will need to produce tens of millions more free-range eggs annually and is calling on more farmers to join its producer network to help secure future supply.
Stonegate says it is particularly keen to hear from arable, beef, sheep and dairy farmers looking to enhance their farm businesses by producing eggs for the company. It says it has long-term partnerships with a number of big retailers.
Egg production fits naturally alongside many existing enterprises, says Jim Turner, head of new producer recruitment. Strong returns make egg production it an attractive option for both established poultry producers and those looking to diversify, he adds.
“We know diversification can feel daunting, which is why we support producers every step of the way, helping farmers build sustainable, profitable, welfare-led enterprises.”
With process linked to a cost of production model, Stonegate says it provides full-lifecycle support to its producers, from greenfield site planning and pullet finance through to daily operations and welfare certification.
Producers also benefit from avian influenza insurance, grading data, and ongoing technical support from the company’s national team, says Mr Turner.
“Our approach is transparent and partnership-driven,” he explains “We invest in our farmers because their success underpins the long-term health of the category.”