Serving the Farming Industry across the Midlands for 35 Years
Farm machinery specialists Rea Valley Tractors are set to become a New Holland dealer this autumn – while continuing to supply products from JCB,...

Farm machinery specialists Rea Valley Tractors are set to become a New Holland dealer this autumn – while continuing to supply products from JCB, Kuhn and others.

The appointment as a New Holland dealer for agricultural tractors and harvest machinery will cover Shropshire, part of Staffordshire, Cheshire, part of Lancashire, mid- and north Wales.

It marks a significant change for Rea Valley Tractors, which has been a long standing John Deere dealer, currently operating four branches and employing 130 staff as the largest business of its kind in the region and one of the biggest in Britain.

Larger territory

Managing director Steve Petford said: “Options presented by our current tractor supplier effectively involved either down-sizing or selling the business, scenarios that were emphatically opposed by RVT’s chairman and main shareholder Simon Clarke.

“Instead, we have taken an alternative route, taking charge of our own destiny by successfully negotiating to take on the New Holland territory for tractors and harvest machinery across an area that is larger than the one we have today.”

Rea Valley Tractors has depots at Shrewsbury and Newport in Shropshire, Welshpool in Powys, and Sudbury in Derbyshire. New locations will be announced in due course.