Serving the Farming Industry across the Midlands for 35 Years
The Cereals event is raising cash for good causes – with half the money from ticket sales donated to three farming charities.

The Cereals event is raising cash for good causes – with half the money from ticket sales donated to three farming charities. 

A full-price ticket costs £10. Visitors can choose whether their donation goes to the Farming Community Network, the Royal Agricultural Benevolent Institution (RABI) or the Yellow Wellies farm safety charity.

“We know farmers are facing a challenging time, with soaring input costs, the transition away from basic payments and the uncertainty of global trade deals,” explains Cereals event organiser Alli McEntyre.

Help and advice

The Farming Community Network provides practical and pastoral support to people across agriculture. Each year, it helps some 6,000 people with a range of issues – including mental health, family relationships, animal disease and future planning.

The RABI provides local support to the farming community. Confidential support is available to those who currently work in agriculture – and to those who are no longer able to work due to ill-health, accident or age.

Also known as Yellow Wellies, the Farm Safety Foundation campaigns for safer working practices in agriculture. With poor mental well-being a known contributor to farm fatalities, the charity also promotes practices which improve mental health.

All three charities have had a presence at previous Cereals events. Their help and expertise is seen as key at a time of great change for the industry – amid warnings that many farm businesses will be unable to survive without direct payments.

‘No cliff edge’

The government has promised there will be “no cliff edge” with payments gradually phased out by 2028. But experts warn that a new system of environmental payments will not fully offset the lost income.

The Cereals event will include a seminar programme focusing on topics that include the financial impact of agricultural policy changes. Speakers will also explore how to tackle high input costs, environmental schemes and carbon trading.

“Now is a time of huge change for farmers,” says Ms McEntyre. “The fourth agricultural revolution is under way and Cereals 2022 will offer farmers all the tools and advice they need to navigate it successfully.”