Rescheduled LAMMA event celebrates 40th anniversary

• Event returns after pandemic

• More than 700 exhibitors on show

• Latest products and farm services

The LAMMA Show will celebrate its 40th year as the UK’s leading agricultural machinery event when returns to the Birmingham NEC next month.

Originally due to take place in January, the show will take place on 4-5 May after it was rescheduled due to the coronavirus pandemic. More than 700 exhibitors are expected to fill 11 halls at the NEC. 

“To celebrate this important milestone in LAMMA’s history, we are not only looking at our past, but focusing on the future of our event and the UK farming industry,” says LAMMA event manager Kate Walsh.

New features

“We are planning some exciting new features at the show and re-inventing others. LAMMA’s beginnings are deeply rooted in bringing the best of farm machinery innovation under one roof and looking to the future; something we aim to continue for the next 40 years and beyond.”

The Farm Safety Zone, sponsored by Safety Revolution, returns to the show for the fourth consecutive year. Key organisations, charities and industry figures will raise awareness on vital aspects of farm safety and how to minimise risk and accidents on farm. 

The Farming 4.0 Trail is centralised around the theme of the Future of Agriculture. It highlights the role data, robotics and other devices will play in achieving Net Zero. Exhibitors already on the 2022 Trail include Airial Robotics, Crop4Sight, Agrifac, Bayer, and more.

Look to future

Also with an eye on the future, LAMMA has partnered with the Institution of Agricultural Engineers to offer the 2022 Young Engineer Award, celebrating upcoming agricultural engineers. The award winner will be announced at the show.

“We are delighted to be part of LAMMA’s celebration of this historic moment,” says Sanjeev Khaira, director of Arc Media, which recently acquired the event from previous owners AgriBriefing.

The 2022 event is the first for two years after the show fell victim to the coronavirus pandemic. Instead of holding an in-person event, organisers focused on their digital farm machinery platform LAMMA365 instead.

The platform brings all facets of farm machinery together in one place. It contains the latest news and industry trends, review comparison tool, independent product reviews, videos, podcasts, webinars and a directory of leading manufacturers and their dealers.

For full details, visit www.lammashow.com

Getting there

Parking is free for the event and the NEC is clearly signposted from all motorways and major routes – just put B40 1NT in your sat nav.

Once you arrive, don’t follow your satnav, look out for LAMMA on the signs. Once parked up, a free shuttle bus will be waiting for you to take you to the show entrance, or you can walk along the signposted footpaths.

ALL ABOUT LAMMA

Covid measures

The LAMMA event will be held in accordance with the latest government recommendations for COVID-secure trade exhibitions.

Organisers say they are working closely with the NEC and the exhibitions industry to ensure the latest advice and best practice is being followed.

Early Bird Breakfast 

The early bird breakfast will be available to visitors again for 2022 – more details will be released closer to the event

Disabled access 

LAMMA Show and the NEC aims to be fully accessible and user-friendly for disabled visitors. Contact show organisers to hire disability scooters.

CPD Points

The event is an opportunity to get up to date with all the latest legislation. Organisers encourage knowledge exchange through professional development. Visitors to LAMMA will be able to collect DairyPro, BASIS, and NRoSO points on both days of the event.