A specialist machinery supplier near Daventry has been named Spearhead’s Dealer of the Year 2020. Noted for tremendous energy and after sales support, the owner, Henry White, is just 29 years old.
Attlefield Farm Machinery first stocked Spearhead equipment three years ago. During the last 18 months, their sales performance placed them at the top of Spearhead’s league table.
Henry White comes from a well-known family with industry heritage. His father, Patrick White, runs PJ Services, the well-known international haulage company. In his early 20s, Henry started selling quad bikes.
The White family also run farms in Poland. They used a 450-9S flex-wing topper to bring the farm back into production after 20 years of being fallow. As a youngster, this, Henry says first sparked his interest in the product.
Today, Henry operates from brand new purpose-built premises with Spearhead equipment at the helm. The Hellidon site includes fully stocked showrooms, offices, and well-run workshops. For a fledgling dealer, the level of investment and product knowledge is impressive.