Lower standard imported wheat should not be used in British-baked bread sold in Union Jack packaging, NFU president Minette Batters has warned.
Calling for an end to what she described as hypocrisy on grain standards, Mrs Batters told the Association of Independent Crop Consultants (AICC) annual conference that maintaining UK production values was key to a vibrant UK cereals sector post-Brexit.
The UK imported a significant tonnage of grain produced to lower standards, she told 200 delegates attending the online event. In the case of milling wheat, it could make it into bread loaves in packaging emblazoned with a Union Jack flag.
Mrs Batters said the practice was leaving growers frustrated that high standard wheat wasn’t getting the brand recognition it deserved through assurance schemes such as Red Tractor.
A reformed Red Tractor was still the right vehicle to deliver that brand recognition, she added. But it should perhaps include bread packaging with the percentage of home grain grains used in its production.