High-quality UK pork was showcased at Asia’s largest food and beverage show – as pig industry leaders continue to seek inroads into the valuable Chinese market.
The Agriculture and Horticulture Development Board once again had a presence at SIAL China – a major exhibition which sets the benchmark for overseas companies stepping into the Asian marketplace.
The event in late May was seen as a significant networking opportunity for exporters looking to grow their business in this all-important region. Covid restrictions meant the AHDB stand was hosted by its China-based representative Holly Chen..
AHDB Export Manager Susan Stewart said: “This is a hugely important event which provides valuable networking opportunities for UK exporters and allows us to showcase our pork to a number of key influencers and importers.
“China remains a key market for our pork exports and despite the challenges of the last year, AHDB is committed to exploring all potential opportunities within this region and continuing to develop strong relationships to support trade between the UK and China.”
The value of pork exports has risen dramatically over the last few years, rising 46% to a staggering £279 million in 2020 – up from £191 million in 2019. China remains a key destination for exports of pork cuts not consumed in the UK.
As part of its ongoing export activities in China, the AHDB also hosted a media event for Chinese journalists who sampled four UK pork dishes, prepared by Chef Su at the restaurant in the Sofitel hotel.