Serving the Farming Industry across the Midlands for 35 Years
More than £1.25m of farm machinery was sold during an online auction last month as the 61st annual Doe Show took place – with... Online auction is big success for 61st Doe Show

More than £1.25m of farm machinery was sold during an online auction last month as the 61st annual Doe Show took place – with a difference due to coronavirus restrictions.

A selection of new, used, ex-hire and ex-demonstration machinery was offered for sale by auctioneers Cheffins on behalf of major dealer Ernest Doe. It included agricultural, construction and groundcare machinery generating sales totalling £1,256,125.

Given ongoing pandemic restrictions, Ernest Doe took the decision to host its annual major machinery show online. With clearance stock and used machinery up for sale, customers were able to purchase a range of quality machinery via the Cheffins online auction.

Highest prices

The lot which achieved the highest price at the event was a 2019 Case IH Puma 220 ex-hire tractor which was sold for £93,000. This was followed by a New Holland tractor, a 2018 T7.315 HD which made £81,000.

Cheffins chairman Bill King said: “We were delighted to be able to offer Ernest Doe the opportunity to host a highly-successful timed online auction for what is easily one of the most anticipated events in the machinery calendar.”

Mr King said the event draw unparalleled interest in the machinery on offer. “The sale saw buyers from across the UK and further afield all competing for the best items available, proving that the timed online auction format continues to pay dividends for machinery sellers.”

Other highlights include £63,250 for 2019 Hyundai HX140LC excavator; £38,250 for a 2017 Manitou MLT737 telehandler; £35,000 for a 2015 New Holland T7.250 tractor and £29,250 for a 2017 Lemken Compact Solitair 9 disc drill.

International success

Bidders included buyers from Holland, Belgium, Germany and Scandinavia. A significant number of post-sale deals were also agreed on the agricultural, construction and groundcare machinery on offer, ensuring as much stock as possible was sold.

The show featured a brand new microsite, showcasing a number of manufacturers, including Case IH and New Holland. It included interactive videos and exclusive product walk-throughs, allowing potential buyers to learn all about the latest equipment.

Ernest Doe sales director Graham Parker said: “After holding 60 previous Doe Shows, not having a show in 2021 was just not an option we could consider so we turned to Cheffins for their help.

“With their heritage in our industry and their advanced online bidding platform, Cheffins were the obvious partner to help us deliver our 2021 Doe Show with a difference. We are delighted with the results and can only thank Cheffins for collaborating with us to deliver a first-class result.”